The people behind Shefa.
Founder & CEO
Robin Schnorrenberg
25 years building organizations across financial services, hospitality, and executive operations — including 15 years of VP-level leadership, investment advisory roles at Primerica, Citigroup, and Edward Jones, and leadership in casino operations. She has developed more than 18,000 employees, clients, and teams across her career. Robin leads Shefa's strategy, acquisitions, and capital partnerships.
Executive Operations · Investment Advisory · CEO, Shefa Group
Chief Innovation Officer
Nathan Smith
MS in Organizational Leadership and current GM at Force 6 Worldwide — a world-leading water rescue equipment manufacturer trusted by first responders since 1998. Nathan has spent 15 years building high-performing teams in demanding environments. He brings that same discipline to Shefa: designing the systems, processes, and structures that let businesses scale without chaos.
MS, Organizational Leadership · GM, Force 6, Shefa Group
Chief Financial Officer
Emily Ley Palmieri
Institutional-level financial discipline built across investment banking, corporate finance, and real estate advisory — including roles at JPMorgan Chase (VP), Citigroup, and the Federal Reserve Board. Emily leads financial modeling, underwriting, and transaction structuring at Shefa, bringing a stewardship-driven approach to every deal.
Vanderbilt · Georgetown MBA · JPMorgan Chase VP → CFO, Shefa Group
Chief Operations Officer, Execution
Russell Rowe
30 years of leadership across energy services, casino operations, software, and real estate investment. Russell provides the operational stability that lets the team move confidently on complex transactions — calm under pressure, detail-oriented, and disciplined on compliance and risk.
Energy Services · Casino Operations · Real Estate Investment
Chief Healthcare Officer
Carolina Calvo, PA-C
Physician Assistant with a clinical and operational background in healthcare practice management. Carolina raised a Medicare quality score from 3.2 to 4.2, generated an $80,000 performance bonus through quality and coding improvements, and increased daily patient volume by 50% through workflow redesign, all while keeping her teams stable and engaged for 5+ years. At Shefa, she leads billing oversight, healthcare compliance, provider relations, and team culture. Outside of work, she mentors pre-PA students and recent PA graduates.
Clinical Practice Management → Chief Healthcare Officer, Shefa Group
Chief Relations Officer
Blakelie Rainbow
Real estate and business development professional with four-plus years growing portfolios for entrepreneurs across the country and a network of more than 16,000 operators. Blakelie's greatest strength is connecting people and building meaningful relationships that open doors for businesses and missions alike. She leads relationship development, deal sourcing, and strategic partnerships at Shefa, and is expanding into capital raising and investor relations. Beyond business, she serves as COO and Board President of Miracle in Progress, a nonprofit dedicated to creating spaces of hope, healing, and encouragement for children and families navigating life's most difficult seasons. She works alongside Make-A-Wish Foundation and Ronald McDonald House Charities, with a long-term vision to bring that mission into every state.
Real Estate Acquisitions · Business Development · Miracle in Progress → CRO, Shefa Group